Music Marketing & Promotion
This course is a strategic blueprint for artists and music professionals looking to build a sustainable career in the modern Afrobeats landscape. It begins by laying a professional foundation in Module 1, ensuring students possess the digital literacy, software skills (including Excel), and communication techniques required to operate a business effectively. Module 2 transitions into the mechanics of visibility, teaching students how to craft a unique brand identity, leverage social media algorithms, and utilize data analytics to target the right audience. Finally, Module 3 focuses on longevity and career architecture, offering a comparative look at independent success versus record label deals, and providing strategies to avoid the "one-hit wonder" trap through mentorship and accelerators.
Beginner
No prior experience
Certificate
Earn verified Certificate
Flexible
Learn at your pace
Accredited by ASIC (Accreditation Service for International Schools, Colleges, and Universities)
GSV CUP ELITE 200. World's most innovative Edtech startups '23
Course Overview
This course is a strategic blueprint for artists and music professionals looking to build a sustainable career in the modern Afrobeats landscape. It begins by laying a professional foundation in Module 1, ensuring students possess the digital literacy, software skills (including Excel), and communication techniques required to operate a business effectively. Module 2 transitions into the mechanics of visibility, teaching students how to craft a unique brand identity, leverage social media algorithms, and utilize data analytics to target the right audience. Finally, Module 3 focuses on longevity and career architecture, offering a comparative look at independent success versus record label deals, and providing strategies to avoid the "one-hit wonder" trap through mentorship and accelerators.
$20.00
$20.00
- Lifetime access to the program
- Nano - Diploma Certificate
- Learn at your own pace
- Access on any device
Course Curriculum
What You Will Learn
Digital Skills Readiness
Module 1
Understanding the Afrobeats Industry
Module 2
Music Marketing and Promotion
Module 3
Module 1: Digital Skills Readiness
Intro to Workplace Skills for Career Success
Introduction
Understanding Computer and Digital Basics
Understanding Digital Tools
The Internet and Online Workspaces
Digital Literacy as Power
Digital Tools for Everyday Work
Digital Tools for Everyday Work
Simple Excel Functions
Welcome to Communication Skills
Verbal Communication
Non-Verbal Communication
Written Communication
At the end of this course, you'll be able to...
Construct a Brand Identity: Develop a cohesive artist persona that resonates with a specific target demographic.
Execute Digital Campaigns: Implement strategies for social media and influencer marketing to maximize reach.
Analyze Performance Metrics: Interpret data analytics to measure the success of promotional campaigns and adjust strategies accordingly.
Mitigate Failure: specific strategies to pivot and recover when music releases do not meet commercial expectations.
Plan for Longevity: Identify the common pitfalls of "one-hit wonders" and build a roadmap for a sustained career.
Evaluate Career Paths: Critically compare the pros and cons of remaining an independent artist versus signing with a record label.
Leverage Ecosystems: Identify and apply for music accelerators and talent programs designed to scale African artists.
Establish Digital Workflow: Utilize essential internet tools and online workspaces to streamline professional tasks.
Earn a Recognized Certificate
Upon completing this course, you’ll receive a verified certificate to showcase your skills. This certificate can be added to your portfolio, LinkedIn profile, or resume, helping you stand out to employers and clients. Gain industry-recognized credentials and take a step toward your professional growth!
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